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EP 1266 [ENCORE] Felipe Croce - Specialty Coffee's Value Proposition and Commodity Challenges - The Daily Coffee Pro Podcast by Map It Forward
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching
Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human
******************************
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.
Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.
They discuss value creation, raising prices, and connecting with consumers on a deeper level.
Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.
00:00 Identifying Key Problems in the Coffee Industry
01:10 Introduction to the Podcast and Guest
02:02 Revisiting the Coffee Price Crisis
04:14 Felipe's Business and Values
08:33 Economics of Coffee and Trading
15:55 Adapting to a Volatile Market
22:46 Conclusion and Next Steps
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
View all episodes
By MAP IT FORWARD
4.5
3535 ratings
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching
Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human
******************************
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.
Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.
They discuss value creation, raising prices, and connecting with consumers on a deeper level.
Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.
00:00 Identifying Key Problems in the Coffee Industry
01:10 Introduction to the Podcast and Guest
02:02 Revisiting the Coffee Price Crisis
04:14 Felipe's Business and Values
08:33 Economics of Coffee and Trading
15:55 Adapting to a Volatile Market
22:46 Conclusion and Next Steps
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
https://fafbrazil.com/
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
••••••••••••••••••••••••••••••••
🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting
••••••••••••••••••••••••••••••••
📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
🎙 Check out the audio version of our podcast here:
Apple Podcasts: https://apple.co/3LgSXio
Spotify: https://spoti.fi/34ILPus
Google Podcasts: https://bit.ly/34mzcVV
Stitcher: https://bit.ly/3J2sOSg
••••••••••••••••••••••••••••••••
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
••••••••••••••••••••••••••••••••
Connect with us:
📧 email: support @ mapitforward.org
💻 Website https://mapitforward.coffee/contact
🤳 Instagram: https://www.instagram.com/mapitforward.coffee/
📧 Join our mailing list: https://mapitforward.coffee/mailinglist
••••••••••••••••••••••••••••••••
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