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Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Alejandro Cadena, CEO of Caravela Coffee - a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

The episodes in this series are:

1. Change Is Coming For The Coffee Industry in 2025 - https://youtu.be/R7YGoGxes2w

2. The Major Forces At Play in The Coffee Industry in 2025 - https://youtu.be/gmllrkmAI_k

3. What To Expect from 2025 In Coffee - https://youtu.be/NqU-ZHRMago

4. Stakeholder Collaboration in the Coffee Supply Chain - https://youtu.be/5QP-UJgs-Ks

5. Predictions for 2025 in Coffee - https://youtu.be/UG8XgyCtx5A

Join Lee Safar and Alejandro Cadena from Caravela Coffee in this insightful episode of the Daily Coffee Pro by Map It Forward.

They discuss the challenges facing the coffee industry in 2025, from rising coffee prices to market speculation and the interconnectedness of the specialty and commodity coffee markets.

Alejandro delves into the financial pressures on coffee farmers, the role of debt and leverage in the industry, and the potential impact of exporters and importers going out of business.

Discover essential strategies for risk mitigation and long-term planning to navigate the volatile coffee market.

Don't miss this deep dive into the future of coffee and how businesses can prepare for the challenges ahead.

00:00 Introduction to Exporting and Importing Risks

01:06 Sponsorship and Workshop Promotion

01:44 Market Expectations for 2025

02:43 Impact of the C Market on Specialty Coffee

04:47 Challenges Faced by Coffee Farmers

08:35 Potential Market Disruptions

18:17 Risk Mitigation Strategies

22:05 The Role of Debt and Leverage

30:06 Conclusion and Next Episode Teaser

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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