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Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

The 5 episodes in this series are:

1. Successful Coffee Shop Owners in 2025 - https://youtu.be/dmQLbHeudJw

2. 2025 Will Be Different For Cafe Owners - https://youtu.be/lFxoJl9c6TU

3. 2025 Will Be Different For Cafe Owners - https://youtu.be/N3JJg9TjFag

4. Strategies To Keep Cafes Open in 2025 - https://youtu.be/wbEe5flX0TQ

5. Predictions for 2025 in Coffee - https://youtu.be/vQnIjHNIIwU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carol Salloum of Three Tomatoes and Almond Bar about why entering the hospitality industry today is less appealing compared to 17 years ago.

They discuss the rising costs, changing market dynamics, and evolving consumer behaviors in Sydney's coffee culture.

Carol shares her experiences running cafes, the impact of tolls on city living, and the importance of creating meaningful customer connections.

00:00 Reflecting on the Past: Entering the Industry

01:05 Exciting News: Regenerative Coffee Farming Workshops

02:26 Introduction to the Series with Carol Salloum

03:26 Comparing 2025 to the Early Days of Hospitality

05:32 The Financial Realities of Running a Cafe

13:10 Customer Reactions to Price Increases

16:38 The Emotional Labor of Cafe Ownership

17:59 Conclusion and Next Episode Preview

Connect with Carol Salloum and Three Tomatoes Cafe here:

https://www.instagram.com/3tomatoesau/

https://www.3tomatoescafe.com/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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