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Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human

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Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

The 5 episodes in this series are:

1. 2024, The Precursor for Changing In Coffee - https://youtu.be/kZUYCrbtBiU

2. What's Driving Coffee Market Volatility? - https://youtu.be/OO321G0MC04

3. The Reality of The Coffee Market in 2025 - https://youtu.be/oZcJw7DHK68

4. Who's Winning and Suffering In Coffee? - https://youtu.be/dBzu7lrAvog

5. 2025: The Year Ahead In Coffee - https://youtu.be/4DiOZjOpZC4

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar dives deep into the intricacies of the current coffee crisis with guests Felipe and Angel. They discuss the volatile market prices, the global coffee production outlook, and the various agendas influencing market reports.

The conversation also covers the importance of raising coffee prices amidst rising costs and the impact of the regenerative coffee farming workshops.

Additionally, they touch on Starbucks' predatory pricing strategy and the challenges specialty coffee professionals face in adapting to a commoditized market.

Join us for a comprehensive look at what's shaping the coffee industry today!

00:00 The Global Coffee Price Crisis

00:50 Introduction to Regenerative Coffee Farming Workshops

02:11 Current Coffee Market Realities

05:55 Market Reports and Agendas

13:35 Specialty Coffee and Commoditization

26:58 Starbucks and Market Manipulation

34:53 Conclusion and Next Episode Preview

Connect with Angel and Belco here:

https://www.belco.fr/

https://www.linkedin.com/in/angel-barrera-8a0b2236/

https://www.instagram.com/koliafobiano/

https://www.instagram.com/belco.coffee/

Connect with Felipe and FAF here:

https://www.instagram.com/felipecroce/

https://www.instagram.com/fafcoffees/

https://fafbrazil.com/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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