Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

******************************

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market.

They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer.

They also highlight the increased financial obligations and the evolving focus on diversity in product categories.

Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector.

00:00 Introduction: The Challenge of Getting into Grocery Stores

00:42 Exciting News: Regenerative Coffee Farming Workshops

02:03 Series Introduction

02:18 Guest Introduction: Alli Ball from Retail Ready™

02:37 Understanding the Grocery Landscape

09:33 The Role of Wholesale Buyers

16:25 Changes in the Grocery Industry

21:08 Conclusion and Next Episode Teaser

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]