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This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.

They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.

The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.

The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.

00:00 Introduction: The Reality of Selling Your Product

00:32 Sponsorship Message: Map It Forward Workshop

01:11 Welcome and Series Overview

01:35 Personal Experience: Challenges in Grocery

02:51 Common Mistakes in the Coffee Category

06:00 The Importance of Sales Proof

06:30 Misconceptions About Grocery Sales

11:49 Pay-to-Play in Grocery Stores

17:34 Marketing Strategies for In-Store Sales

24:20 Conclusion and Next Steps

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

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