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This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Alli from Ready Retail the pervasive misconception that getting products into grocery stores like Whole Foods or Sprouts guarantees business success.

They delve into the intricate realities and challenges of grocery retail, emphasizing the importance of understanding financial documents like profit and loss statements.

They also cover the high costs and risks associated with grocery retail, the necessity of proper cash flow management, and why emerging brands need to diligently assess their readiness before jumping into retail.

00:00 The Myth of Instant Success in Grocery

01:02 Introduction to the Series and Guest

01:16 The Harsh Realities of Grocery Business

01:39 Financial Literacy in the Coffee Industry

02:40 The Expensive Hobby vs. Real Business

04:12 The Reality Check for Aspiring Brands

08:28 The Financial Strain of Grocery

11:13 Price Increases and Retailer Relationships

13:27 The Importance of Consistency in SKUs

16:27 The Humiliation of Failing in Retail

21:38 Final Thoughts and Next Steps

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

REBUTTAL

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