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This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

The episodes of this series:

1. Coffee and Grocery - https://youtu.be/GbtnjI2oAPA

2. Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY

3. Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk

4. Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc

5. Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™.

They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves.

Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.

00:00 The Importance of Driving Sales in the First 30 Days

00:15 Exciting News: Regenerative Coffee Farming Workshops

01:36 Introduction to the Final Episode with Alli from Retail Ready™

02:35 Strategies for Staying on the Shelf and Growing Your Brand

06:04 The Coordinated Kickoff and Reorder Strategies

13:22 Expanding Your Brand: Local to National

16:19 The Importance of Staff Engagement and Effective Marketing

21:07 Final Thoughts and Resources for Grocery Success

24:52 Closing Remarks and How to Support the Podcast

Connect with Allison Ball and Retail Ready™ here:

https://www.instagram.com/foodbizwiz/

https://www.alliball.com/home

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