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This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete explore the significance and implications of coffee competitions.

The discussion revolves around how winning such events, particularly the World Barista Championship, can transform careers. They delve into the substantial financial benefits, networking opportunities, and career shifts that result from these competitions.

However, Lee and Pete also critically examine the current state of the competition ecosystem, discussing its elitism, financial barriers, and whether it truly advances the coffee industry. They consider the potential for more meaningful uses of time and resources towards solving industry-wide issues.

The episode concludes with a reflection on the need for evolving and diversifying the methods by which the coffee industry moves forward.

00:00 Life-Changing Competitions

01:05 Regenerative Coffee Farming Workshops

02:26 Introduction to the Series with Pete Licata

02:42 The Role and Impact of Coffee Competitions

05:26 Challenges and Evolution of Competitions

08:48 Financial and Accessibility Issues

23:06 The Psychological Impact of Competitions

25:04 The Shadow Industry of Coffee Competitions

26:38 Future Directions and Industry Challenges

36:40 Closing Thoughts and Next Episode Preview

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

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