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This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete delve into the transformation currently sweeping the coffee industry.

They discuss critical topics such as the ongoing shifts toward home brewing and roasting, the financial pressures of the coffee value chain, and the pivotal changes impacting producers and consumers alike.

With a focus on coffee competitions, market instability, and rising costs, the conversation explores why it's imperative not to deflect but to take control of one's destiny during this bumpy ride.

Additionally, insights into the future of specialty versus commercial coffee, the importance of sustainable practices, and producer challenges highlight the urgency for industry-wide awareness and adaptation.

Don't miss out on this significant discussion that touches on the current reckoning in the coffee world and what lies ahead.

Subscribe, like, comment, and share to stay informed on vital industry trends and knowledge.

00:00 Introduction: Navigating Uncertainty

00:47 Sponsorship Message: Become a Coffee Consultant

01:25 Series Overview: Shifts in the Coffee Industry

01:52 The Reckoning: Industry Changes and Challenges

04:09 Economic Pressures and Value Chain

06:49 Specialty vs. Commercial Coffee

11:28 Producer Perspectives and Future Concerns

24:09 The Future of Coffee: Trends and Predictions

32:01 Conclusion: Reflecting on Coffee's Future

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

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