This week for Mafia Memoirs we meet with the President of the IDA, Reflection Artist and Detail Mafia Member Mr. Justin Labato.

We discuss ceramic coatings, managing customers and your auto detail business. Justin emphasizes the importance of telling a story in your business not just in your marketing but in the way you present your shop, your team and yourself.  We explore the importance of educating customers and streamlining your business to provide the best customer service to own your market.

Things happened kind of impromptu so we are just going to join the conversation mid-stream. Enjoy!

Mafia Memoirs is a production of Zenware and RoadFS