Today's guest is Tyler O’Shea, creator of Joker Mag, a website and newsletter about sports underdogs. He started the project in that “what am I gonna do with my life” period after graduating college. Nearly 7 years of posting later, he’s still doing it as a side project, but it’s also led him to a career in SEO (search engine optimization).

In this episode, we talk about:

• 🐶 Learning how to write for the internet
• 🌟 What writing and posting content online can do for you
• 🔎 How posting led Tyler to discover and start working in SEO
• 📱 How to figure out which social media platform is most useful for you

Note: Yes, Francis' sound is slightly off in this episode. Good thing Tyler does most of the talking!

00:00 Tyler’s motivation and the mentality of a creator

05:37 The inspiration to start writing

08:40 Is Google’s AI killing SEO ?

11:36 The average Joker Mag reader

14:44 Finding amazing sports stories

18:37 How to grow a loyal audience

23:25 How much time does it take to grow a newsletter?

27:38 The different monetization channels

32:03 Hiring other writers

37:21 SEO tips: How to make your website the best

39:06 Advice for creators

43:40 Future goals

49:30 Quick Q&A

Intro music produced by J. & Doug Organ.