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This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

The five episodes of this series are:

1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8

2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4

3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E

4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U

5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8

In this final episode of the series, Lee and Pete delve into the challenges and fears of launching a new coffee roasting business in a tumultuous economy, and the value of having a clear vision and mission.

The episode covers the importance of understanding cost structures, pricing strategies, and the emotional rollercoaster that comes with entrepreneurship.

Pete shares his journey, experiences, and the reasons behind starting Caffeine Control Coffee, a business aiming to offer solutions for better health and wellbeing through coffee.

Don't miss the insightful conversation and practical advice for aspiring business owners.

00:00 Introduction: The Reality of Starting a Business

00:18 Navigating the Path with a Clear Vision

01:01 Sponsorship Message: Map It Forward Workshop

01:39 Welcome and Reflections on the Podcast Series

02:23 Discussing the Journey of Caffeine Control Coffee

03:26 The Importance of a Unique Product

05:40 Challenges and Rewards of Starting a Roastery

06:58 The Role of Consulting and Mastermind Groups

08:50 The Fundamentals of Running a Business in 2025

12:24 Building Relationships in the Coffee Industry

13:53 Understanding the Business Side of Coffee

18:16 Pricing Strategies and Market Challenges

24:13 Pricing and Sourcing Micro Lot Coffees

26:02 Understanding Business Costs and OPEX

27:49 Challenges of Scaling a Coffee Business

31:01 Advice for Starting a Business in 2025

38:38 Introducing Caffeine Control's Coffee Products

42:12 Shipping and Logistics

43:30 Series Conclusion and Final Thoughts

Connect with Caffeine Control Coffee and Pete Licata here:

• https://caffeinecontrol.coffee/

• https://www.facebook.com/profile.php?id=61560412733106

• https://www.instagram.com/caffeinecontrol.coffee/

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Looking for a business advisor for your established coffee business or startup? Email us here

📧 email: [email protected]