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This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

The 5 episodes in this series are:

1. Vietnamese Specialty Coffee - https://youtu.be/e5LsTJ6CEvg

2. Vietnam Is An Emerging Specialty Coffee Market - https://youtu.be/PbIx1m7YdLA

3. Trading Vietnamese Specialty Coffee - https://youtu.be/hptWON6CRD0

4. Coffee Market Volatility in Vietnam - https://youtu.be/S0nMpulFGOc

5. The Vietnamese Coffee Consumer - https://youtu.be/Sgh3LZcL0Eo

In this engaging episode of The Daily Coffee Pro by Map It Forward, Lee and Thai discuss the vibrant and competitive coffee culture in Vietnam.

They discuss why big coffee chains struggle to attract consumers in Vietnam, the latest coffee trends such as matcha and 'healthy' drinks, and how the local consumers prefer supporting homegrown brands over international giants like Starbucks.

Learn about the challenges and future of the coffee industry in Vietnam, insights into modern Vietnamese coffee consumer behavior, and the rise of specialty coffee in the country.

00:00 Introduction: The Coffee Scene in Vietnam

00:38 Exciting News: Regenerative Coffee Farming Workshops

02:00 Final Episode with Thai Dang: Exploring Vietnamese Coffee Trends

03:37 Trends in Vietnamese Coffee: Matcha, Healthy Ingredients, and More

11:30 Consumer Behavior: Spending Power and Preferences

18:31 Future of Vietnamese Coffee: Industry Insights and Predictions

20:15 Conclusion: Reflections and Farewell

Connect with Thai Dang and 96B Cafe and Roastery here:

• https://www.96b.co/

• https://www.instagram.com/96B.cafe.roastery/

• https://www.facebook.com/96Bexperiment/

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