Join our Mailing List - https://www.mapitforward.coffee/mailinglist

"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops

"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops

"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

Looking for business advisors or consultants for your business? Get in touch with us here: [email protected]

••••••••••••••••••••••••••••••••

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

The focus of each episode in this 5-part series:

1. The Traditional Coffee Supply Chain - https://youtu.be/dzIp-EzcNCs

2. A Turning Point In Coffee Trading - https://youtu.be/GOmKLm_gyBI

3. Navigating Rapid Coffee Market Shifts - https://youtu.be/2yG2-G__SmU

4. Redefining Stakeholders In Coffee Value Chains - https://youtu.be/sbFVA3w2FBk

5. The Future Of Coffee Value Chains - https://youtu.be/EdyHqRr64mo

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Emma Haines from Algrano for an in-depth discussion on the complexities of the coffee supply chain.

The episode begins with a personal story about the challenges faced by coffee producers, highlighting the language barriers in accessing vital information.

Emma shares her journey from hospitality to sales at Algrano, emphasizing the need for accessibility and education in the coffee industry.

The conversation delves into the traditional and evolving structures of the coffee supply chain, the role of cooperatives, exporters, and the often-overlooked shadow supply chain that affects profitability and transparency.

Tune in to learn about the pressing issues facing the coffee industry and the importance of understanding the entire supply chain.

00:00 A Surprising Encounter with a Coffee Enthusiast

00:26 Exciting News: Regenerative Coffee Farming Workshops

01:47 Introduction to the Podcast Series with Emma Haines

04:40 Emma Haines' Journey in the Coffee Industry

10:23 Challenges and Inequities in the Coffee Supply Chain

27:26 The Shadow Supply Chain and Its Impact

35:36 Conclusion and Next Episode Teaser

Connect with Emma and Algrano here:

• https://www.instagram.com/mamabearhaines/

• https://algrano.com/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailinglist

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]