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This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

The focus of each episode in this 5-part series:

1. The Traditional Coffee Supply Chain - https://youtu.be/dzIp-EzcNCs

2. A Turning Point In Coffee Trading - https://youtu.be/GOmKLm_gyBI

3. Navigating Rapid Coffee Market Shifts - https://youtu.be/2yG2-G__SmU

4. Redefining Stakeholders In Coffee Value Chains - https://youtu.be/sbFVA3w2FBk

5. The Future Of Coffee Value Chains - https://youtu.be/EdyHqRr64mo

In this eye-opening episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Emma Haines from Algrano to delve into the intricate history and future challenges of the coffee supply chain.

They discuss the historical background of coffee quotas, their link to the Cold War, and why the U.S. lobbied for their end. The conversation covers the impact of climate change on coffee production, recent price crises, and the rise of specialty coffee amidst market instability.

Emma shares insights into the difficulties faced by smallholder producers and cooperatives, and how major corporations are exploiting current market conditions.

Together, Lee and Emma explore potential solutions for creating a sustainable and stable coffee industry.

00:00 Introduction to Coffee Market Stability

00:53 Sponsorship Message

01:31 Overview of the Coffee Supply Chain

02:30 Recent Market Changes and Panic

05:22 Historical Context of Coffee Quotas

05:53 Impact of Climate Change on Coffee Production

11:38 Specialty Coffee and Market Instability

17:39 Current Challenges for Smallholder Producers

24:32 Peruvian Coffee Crisis

30:59 Central American Coffee Market

35:18 Conclusion and Next Episode Preview

Connect with Emma and Algrano here:

• https://www.instagram.com/mamabearhaines/

• https://algrano.com/

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