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This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

The focus of each episode in this 5-part series:

1. The Traditional Coffee Supply Chain - https://youtu.be/dzIp-EzcNCs

2. A Turning Point In Coffee Trading - https://youtu.be/GOmKLm_gyBI

3. Navigating Rapid Coffee Market Shifts - https://youtu.be/2yG2-G__SmU

4. Redefining Stakeholders In Coffee Value Chains - https://youtu.be/sbFVA3w2FBk

5. The Future Of Coffee Value Chains - https://youtu.be/EdyHqRr64mo

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the ongoing coffee price crisis with Emma Haines from Algrano.

The conversation delves into how the crisis has shifted from affecting growers and sellers to now impacting buyers. They stress the importance of education and proactive steps needed to adapt to market changes.

The episode highlights the challenges faced by micro roasters and the need for a comprehensive understanding of the coffee supply chain. The discussion also touches on the lack of leadership and dialogue from major organizations like the SCA regarding this critical issue.

00:00 Historical Coffee Price Crises

01:08 Introduction to Regenerative Coffee Farming Workshops

02:29 Current Coffee Supply Chain Challenges

07:58 The Struggle of Micro Roasters

10:37 The Importance of Forward Buying

17:07 The Role of the SCA and Industry Leadership

27:55 Future of the Coffee Supply Chain

28:39 Closing Remarks and Call to Action

Connect with Emma and Algrano here:

• https://www.instagram.com/mamabearhaines/

• https://algrano.com/

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