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This is the 3rd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

The 5 episodes in this series are:

1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY

2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0

3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM

4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA

5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the current state and future trends of the Brazilian specialty coffee market. They delve into the pricing complexities faced by Brazilian coffee producers, the shift towards sustainable and regenerative farming practices, and the rising importance of specialty coffee.

Vini shares insights on the challenges of the 2024-2025 harvest, the market's mechanization, and the role of certifications like Rainforest Alliance in enhancing coffee value.

They also highlight the transformative efforts of new-generation producers like Felipe Croce, emphasizing the importance of long-term strategies and technological advancements in securing the future of Brazilian specialty coffee.

Stay tuned for the next episode where they explore the impact of regenerative agriculture on Brazilian coffee. Don't forget to like, subscribe, and share!

00:00 Introduction to Coffee Pricing and Market Dynamics

00:46 Regenerative Coffee Farming Workshops

01:33 Welcome to The Daily Coffee Pro

01:46 Brazilian Specialty Coffee Market in 2025

02:09 Challenges and Opportunities for Brazilian Coffee Producers

05:54 Sustainability and Specialty Coffee Certification

11:49 The Future of Brazilian Coffee Farming

21:08 Conclusion and Next Episode Preview

Connect with Vini and the BSCA here:

• https://www.linkedin.com/in/vinicius-estrela-16454218/

• https://bsca.com.br/

• https://www.instagram.com/bsca_specialtycoffee/

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