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This is the 1st of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this episode of a new five-part series, Lee and Yozo explore Kurasu’s evolution from its origins in Japan to becoming a global coffee brand.

Yozo shares his journey from working in finance to entering the coffee industry and discusses the unique characteristics of the Japanese coffee market.

They also delve into the importance of sustainable business practices and maintaining brand authenticity in a global market.

Lee announces the launch of 'Map It Forward Japan,' an initiative to make their content accessible to the Japanese coffee community.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

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