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This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu.

In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.

The five episodes in this series are:

1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg

2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM

3. Building a Coffee Concept - https://youtu.be/CSgDRXENn04

4. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg

5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiow

In this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand.

Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values.

They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors.

The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.

You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapan

Connect with Yozo Otsuki and Kurasu here:

https://kurasu.kyoto/

https://www.instagram.com/kurasu.kyoto/

https://www.linkedin.com/in/yozo-otsuki-84a13047/

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