The Betting Startups Podcast

Ep. 139: Acquiring customers through innovative games w/ Adam Wilson from Splash Tech

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Ep.139 features Jesse live from the SBC Summit in Lisbon, joined by Adam Wilson from Splash Tech, 


Hear them discuss:

  • How Adam's early journey in the betting industry took shape and evolved
  • The post-mortem on his first startup Bookee, which became known as the "Tinder for Betting"
  • The origin story of Splash Tech, and how his learnings from the Bookee journey influenced his approach to building Splash Tech
  • How Splash Tech’s free-to-play games drive customer acquisition and engagement, and what sets them apart from other F2P providers
  • Why "you are only as good as your integrations" as a B2B supplier in this industry
  • Splash Tech's product integration with Optimove, and the unique ways that partnership enables operators to engage with their players
  • Why he wanted "to get to profitability as soon as possible" with Splash Tech in order to avoid raising further capital
  • His perspective on the betting industry trends driving innovation
  • What fuels Adam’s motivation and resilience as an entrepreneur

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Splash Tech website

    ➡️ Adam Wilson on Linkedin

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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