November 06, 2024

Ep. 139: Acquiring customers through innovative games w/ Adam Wilson from Splash Tech

35 minutes

Ep.139 features Jesse live from the SBC Summit in Lisbon, joined by Adam Wilson from Splash Tech,

Hear them discuss:

How Adam's early journey in the betting industry took shape and evolved

The post-mortem on his first startup Bookee, which became known as the "Tinder for Betting"

The origin story of Splash Tech, and how his learnings from the Bookee journey influenced his approach to building Splash Tech

How Splash Tech’s free-to-play games drive customer acquisition and engagement, and what sets them apart from other F2P providers

Why "you are only as good as your integrations" as a B2B supplier in this industry

Splash Tech's product integration with Optimove, and the unique ways that partnership enables operators to engage with their players

Why he wanted "to get to profitability as soon as possible" with Splash Tech in order to avoid raising further capital

His perspective on the betting industry trends driving innovation

What fuels Adam’s motivation and resilience as an entrepreneur

Catch the video version of this episode here.

Learn more 👇

➡️ Splash Tech website

➡️ Adam Wilson on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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By BettingStartups.com

1010 ratings

November 06, 2024

Ep. 139: Acquiring customers through innovative games w/ Adam Wilson from Splash Tech

35 minutes

Ep.139 features Jesse live from the SBC Summit in Lisbon, joined by Adam Wilson from Splash Tech,

Hear them discuss:

How Adam's early journey in the betting industry took shape and evolved