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This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this episode of the podcast series, Lee and George engage in a deep conversation about regenerative agriculture's role in the future of coffee farming.

They discuss the challenges farmers face, including climate change, labor shortages, and the fear of failure in adopting new agricultural methods.

The conversation also highlights the importance of quality in regenerative coffee and the potential impact of advanced technologies like drones and robotics in coffee farming.

Additionally, they touch upon the consumer's perspective on regenerative coffee and what it means for the coffee industry.

Tune in to learn about the dynamic changes shaping coffee farming and the importance of sustainable practices.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

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