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This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.

This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.

The five episodes of this series are:

1. What is Quality? - https://youtu.be/NmUWZJVBO9g

2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg

3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E

4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI

5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EY

In this engaging and insightful episode of The Daily Coffee Pro by Map It Forward, with more than 50 years of experience in the coffee industry, George shares his reflections on the future of coffee varietals, sustainability in farming, and the ongoing challenges facing the coffee industry.

This episode also explores the evolution of coffee roasting, the impact of tariffs on the coffee market, and the importance of sharing and collaboration within the coffee community.

Tune in to hear George's passion for coffee and his hopes for the industry's future.

Don't miss an episode laden with wisdom, especially for those invested in specialty coffee and industry trends.

Connect with George Howell and George Howell Coffee here:

https://georgehowellcoffee.com/

https://www.instagram.com/ghowellcoffee

https://www.linkedin.com/in/george-howell-95646b2/

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