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This is the 4th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.

In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.

The five episodes in this series are:

1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y

2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w

3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU

4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw

5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgM

In this episode of the Podcast, Lee talks with Kim and Matt from Raw Coffee Company about the true cost of coffee production and the challenges of running a profitable café.

They discuss the importance of understanding fully loaded costs, the stark difference between aesthetics and profitability in café design, and the reality of operating a successful coffee business in Dubai and the broader Middle East.

Additionally, the conversation touches on the business models prevalent in the UAE, the significance of owner involvement, and the impact of meticulous detail in operations.

This episode offers valuable insights for anyone involved in the coffee industry or looking to understand it better.

Connect with RAW Coffee Company here:

• https://www.instagram.com/rawcoffeecompany/

• https://rawcoffeecompany.com/

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