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This is the 5th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.

In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.

The five episodes in this series are:

1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y

2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w

3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU

4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw

5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgM

In this final episode of our five-part series with Kim and Matt from Raw Coffee Company, Lee delves into how Raw Coffee Company has evolved from a specialty coffee shop to a multifaceted business entity, particularly focusing on their successful venture into Raw Beverage Trading.

The conversation explores their strategies for remaining relevant in an ever-changing market, the importance of maintaining ethics and relationships, and the burgeoning role of matcha in the beverage industry.

The discussion also touches on the broader coffee crisis, the impact of global supply chain issues, and shifts observed in the Middle Eastern market.

Tune in for insights on sustainability, growth, and the balance between innovation and tradition in the coffee industry.

Connect with RAW Coffee Company here:

• https://www.instagram.com/rawcoffeecompany/

• https://rawcoffeecompany.com/

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