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This is the 4th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.

In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.

The 5 episodes in this series are:

1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ8

2. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE

3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck

4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM

5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6U

In this episode of the podcast series, Lee and Brendan discuss the complexities and diverse realities of coffee trade and origin.

They delve into the misconceptions about Colombian coffee, the importance of visiting coffee origins, and understanding the true experiences of coffee producers.

Adams shares insights on how conventional markets and specialty coffee markets operate differently, and the significant impact of local economies and traditional practices on coffee trade.

Don't miss out on this eye-opening conversation about the truths behind your cup of coffee.

Connect with Brendan Adams and Semilla Coffee here:

https://www.semilla.ca/

https://www.instagram.com/semillacoffee/

https://www.linkedin.com/in/brendan-adams-a262655a/

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