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This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.

In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".

This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866

The titles of the 5 episodes of this series are:

1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE

2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k

3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e98

4. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc0

5. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM

In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people.

Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.

This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry.

Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists.

Connect with Ian Fretheim and Cafe Imports here:

https://www.linkedin.com/in/ian-fretheim-31628323/

https://www.cafeimports.com/north-america/sensory-analysis/coffeerose

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