iGaming Daily

Ep 143: Is there a defence for gambling sponsorships?


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Once again, football's relationship with betting is in the spotlight, after EFL Chairman Rick Parry took a seemingly unique stance among high-profile figures in the game, stating that EFL research reveals that there isn’t any evidence that ‘sponsorship leads to an increase in gambling or gambling harm’.

With this being one of the strongest public comments in support of betting sponsorships and advertisements, how valid a defence is the importance of the financial support the industry provides? To what end does the investment by Flutter, EFL sponsor Sky Bet's parent company, going to research and education, counteract the much publicised potential negatives around betting sponsors?

To discuss this, Insider Sport's Callum Williams hosts a special iGaming Daily episode, joined by Insider Sport editor and author of the IS story on the topic at hand, as well as SBC Sponsorship Director George Harborne.

To read more: https://insidersport.com/2023/11/09/efl-chairman-weve-seen-no-evidence-sponsorship-leads-to-increase-in-gambling/

Host: Callum Williams
Guests: Joe Streeter, George Harborne
Producer: Anaya McDonald
Editor: Anaya McDonald

Next up for SBC Events is beautiful Rio, SBC Summit Rio will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities. Visit https://sbcevents.com/en/sbc-summit-rio/ for more info, and to get your ticket!

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