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Welcome to the first episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.

The 5 episodes in this series:

1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA

2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE

3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A

4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG4

5. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbk

In this episode of the podcast series, Lee and Alejandro discuss the tumultuous year that is 2025. They describe it as the most serious year in a decade, a year of reckoning filled with unprecedented challenges and uncertainties.

Alejandro shares insights into how the various stakeholders in the coffee supply chain, from traders to roasters, have been affected.

The episode also explores the significant role of geopolitics and tariffs in shaping the year.

Join them as they dive deep into the complexities and opportunities that 2025 has presented.

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

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