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Welcome to the 2nd episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.

The 5 episodes in this series:

1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA

2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE

3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A

4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG4

5. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbk

In this episode of the podcast series, Lee and Alejandro discuss the volatility of the coffee market in 2025.

The conversation covers key forces driving this volatility, such as unpredictable weather in Brazil, low certified coffee stocks, and geopolitical trade conflicts.

They explore the strategic shifts businesses in the coffee industry are making, from focusing on niche markets to crowding out the middle market.

Finally, they discuss the potential long-term impacts of current market conditions and strategies for coffee businesses to thrive in these uncertain times.

Join us for insights on navigating the complexities of the 2025 coffee market.

Connect with Alejandro and Caravela Coffee here:

https://caravela.coffee/en

https://www.instagram.com/caravelacoffee

https://www.linkedin.com/in/alejandro-c-74241a/

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