"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops

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This is the 3rd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.

Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).

In this series, we're exploring the question, "What is real innovation in coffee?"

The 5 episodes in this series are:

1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr0

2. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I4

3. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO4

4. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw

5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mg

In this episode of the podcast series, Lee and Samo delve into the genetic homogeneity of Arabica varieties and their vulnerability to diseases and climate change.

Lee and Samo explore potential solutions through scientific innovations and hybrid breeding to enhance plant resilience while maintaining quality.

They also touch upon the economic and social factors impacting coffee farming, the role of corporate interests, and the importance of supporting sustainable practices.

Tune in to understand the future risks and innovations in the coffee industry.

Connect with Samo Smrke and ZHAW here:

https://www.instagram.com/samosmrke/

https://www.instagram.com/zhaw.coffee.excellence.center/

https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center ‍ ‍

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