<p>In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers. </p>

In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.

Ep. 15 Mini Part 2, How To Be A Good Reviewer

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

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Ep. 15 Mini Part 2, How To Be A Good Reviewer

Ep. 15 Mini Part 2, How To Be A Good Reviewer

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