In this episode of Start Before You're Ready, Kelly Young interviews Laura Jones, a seasoned personal trainer with over 20 years of experience in the fitness industry. Laura shares her journey from competitive cheerleading to becoming a personal trainer, emphasizing her training philosophy that treats all clients as athletes. She discusses her diverse clientele, the importance of building relationships, and the shift in fitness culture from aesthetics to performance. Laura also highlights the significance of making training fun and engaging, as well as the concept of 'sportification' in fitness, where competition and athleticism are encouraged to foster long-term commitment to fitness. In this engaging conversation, Laura Jones and Kelly Young discuss how they have found great value in being part of the Todd Durkin mastermind, the importance of community, positivity in nutrition, and the future of fitness training. They share personal anecdotes about their journeys, the significance of self-belief, and how embracing opportunities can lead to growth and fulfillment in both personal and professional lives.

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