This is Chapter 2 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.

 In this episode, Ben Glass reads and expands on one of the most popular chapters from the book, tackling two persistent mistakes that keep lawyers stuck, stressed, and invisible:

1. Being boring.
   If all your marketing screams “just another lawyer,” you’ll be forgotten—fast. Ben explains how to tell better stories, show up as a full human being, and become magnetic in your market (without dancing on TikTok).
2. Keeping bad clients.
   Law school never taught you how to fire a client—but sometimes, it’s the most respectful thing you can do for your team. Ben shares when and how to do it with grace—and why fear-based decision-making has no place in your practice.

You’ll also hear:

• How to use your personal story to become unforgettable
• The difference between grace and tolerating abuse
• Ben’s in-office tactic to train staff using real-time phone calls
• And why clients don’t deserve to take down your culture

📘 Want the book + bonuses? Visit RenegadeLawyerMarketing.com
🎟️ Join us this October at GLMSummit.com

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.