This is Chapter 6 of the free audio edition of Renegade Lawyer Marketing (Second Edition)—only on the Renegade Lawyer Podcast.

What’s the biggest danger to a small law firm? It’s not the bar. It’s not Google. It’s the marketing vultures.

In this episode, Ben Glass exposes the shady pitches, scare tactics, and empty promises that fill your inbox—and distract you from the only thing that matters: real human relationships.

You’ll hear:

• What a real-life spammy SEO pitch sounds like (and how Ben responded)
• The fatal flaw in marketing shortcuts—and how Google punishes them
• Why Avvo’s rise (and its tactics) is a cautionary tale about building on rented land
• The single most important asset in your law firm’s marketing—and how to protect it

If you’ve ever been told to “just buy more leads,” this one’s for you.

📘 Get the book + bonuses at RenegadeLawyerMarketing.com
🎟️ Join us live this October at GLMSummit.com

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers.

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.