In this episode we have Frederick Afrifa who is a award winning global keynote speaker, TEDx public speaking coach, co-founder of communication coaching business “believe in greatness”, former professional athlete representing Italy and was a candidate on season 19 of The Apprentice 2025.

In this episode we discuss

- Frederik’s journey to becoming a pro athlete

- Hitting rock bottom and wanting to change his life

- Quitting athletics to become a public speaker

- Habits and techniques to make you a better speaker

- The do's and don'ts of speaking

- Why he applied twice to The Apprentice

- The unfiltered reality of being on The Apprentice

- Challenges he faced on The Apprentice and much more!

Connect with Frederick:

Instagram: https://www.instagram.com/f17_afrifa

Linkedin: https://uk.linkedin.com/in/frederick-afrifa-publicspeakingcoach

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TIMESTAMPS

0:00 - Savvy Wallet Ad

0:18 - Preview

1:32 - Intro

2:08 - Meet Apprentice Star & Keynote speaker Frederick

4:03 - Growing up in Italy

7:33 - How I found myself

8:52 - How I got into athletics

11:25 - Getting my first pro contract at 21

16:52 - Tide Ad

18:15 - How athletics shaped my mindset 

19:35 - Why I quit athletics

24:31 - Working 2/3 jobs just to survive then this happened

25:19 - This accident led me to pursue public speaking

28:32 - Hitting rock bottom made me want to change things

30:34 - Challenges of getting into speaking

33:28 - I was working at 60 schools a month! 

34:47 - Tips to become a better speaker

37:04 - Speaking confidently as an introvert

39:01 - The do’s and don’ts of speaking 

41:37 - Speaking habits you shouldn’t ignore

44:45 - How speaking changed my life

46:08 - My vision as a speaker 

49:14 - Why I applied twice to The Apprentice

53:07 - Why I finally got selected for The Apprentice 

56:05 - The Apprentice is really intense!

59:17 - Biggest challenge of being on The Apprentice

1:03:35 - Which task was the most challenging on the apprentice 

1:08:25 - The most surprising thing about The Apprentice

1:12:06 - What’s Lord Sugar like in person?

1:14:50 - I don’t regret doing this on The Apprentice

1:17:45 - Was I happy with my portrayal on The Apprentice?

1:18:45 - Lord Sugar sharing my speaking pitch

1:20:41 - Memorable parts of the apprentice you didn’t get to see 

1:21:41 - Was my firing on The Apprentice fair?

1:26:14 - Dealing with the pressure on The Apprentice

1:27:57 - Who Frederick wants to win The Apprentice 

1:28:38 - The impact of being on The Apprentice

1:31:59 - Investing in myself to build wealth

1:38:03 - My plan to scale my wealth 

1:44:25 - How Frederick helps people with speaking 

1:48:00 - Final words

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