Community over competition is indeed a well-worn hashtag. The cynical can dismiss it. Those beat up by year after year of injustice understandably call BS.

But in practice, leading with the lens of community over competition is subversive and culture-shifting.

Community over competition requires deep life-long work to unburden the load we carry of scarcity and comparison.

In a highly connected, dopamine infused world, where billions of dollars are spent to cultivate Not Enoughness, we buy, vote, and believe, leading with community over competition is an antidote to the noise.

But leading this way comes at a cost.

It comes at the cost of the quick and easy.

It is not efficient (at least it feels that way in the short term).

It is super uncomfortable and forces you to face the parts of you that are not Instagram friendly.

And... I know you are here for this. (I know I am!)

You are here for showing up online and in-person in a way that does not feel out of alignment.

You are craving depth and are willing to give up the quick wins that just appease the surface image and metrics that fizzle quickly.

You know this is a way to lead that brings you home to your truth and cultivates a boundaried generosity that is contagious and necessary right now.

I am really excited to share with you this nuanced conversation with founder of the community over competition movement, Natalie Franke.

Natalie Franke is a writer (her new book is coming out soon and you do not want to miss it), speaker, entrepreneur, and community builder on a mission to empower small business owners to rise together doing what they love. Natalie leads the Rising Tide Society and has mobilized over 75,000 creatives in the spirit of community over competition around the world.

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