My guest today is a great example of how powerful it can be to nail down a niche. David Barson is the founder of Barson Financial Planning, and nearly two years after starting his firm, he has really started focusing on his ideal client profile: Genentech employees. Having started his own career in biotech and worked at the company himself, David is able to connect with current employees in ways most other advisors can't, making his client relationships that much stronger.

In this episode, David shares his experience transitioning into the financial planning world and ultimately making the leap to starting his own firm. Listen in to hear how he built his firm from the ground up, as well as key advice for other advisors hoping to do the same.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/175