We are joined on this week's episode by CEO of Trucker Tools, Kary Jablonski. We begin by discussing the power of personal branding through social media. Through our candid conversation, we reveal how authenticity isn't just a buzzword—it's the hidden currency of LinkedIn, fostering genuine connections and opening doors to untold business opportunities. Kary’s insights into social media's role in the freight world, from transparent communication to product testing, are indispensable for anyone looking to elevate their professional game.

On her personal journey from consulting to helping scale Uber's operations, Kary shares the valuable lessons learned about leadership within the tech and freight landscapes. We discuss the abrupt twists that come with working in dynamic environments, and how these experiences forge resilience and strategic acumen. As Kary and I swap stories, we highlight the importance of customer success, humility, and the magic of showing up as your true self in professional spaces—a strategy that translates into growth and success.

We dive into the business of Trucker Tools, understanding how so much of their success is centered on the product they've built out for drivers. By focusing on creating a great tool for drivers, they've given themselves a great entry point to support brokers in their increasing need for visibility load by load. As their business has grown, they've recognized the value of integrations and partnerships to expand their abilities to serve their customers. We talk about all this, plus what the future holds for Trucker Tools as Kary's team continues to grow.

The episode wraps up with deep dives into the challenges newly-appointed CEOs face, from navigating post-acquisition transitions to making strategic hires during industry downturns. Learn from our experiences as we discuss the approaches to fostering a leadership style that empowers teams and prioritizes dynamics, while acknowledging the personal obstacles we face, such as impatience. Join us for this episode, packed with authentic discussion and strategic insights that promise to resonate with professionals across industries.

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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.

A special thanks to our additional sponsors:

• Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
• Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
• Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***