Jeffrey Madoff described branding as a story well told. The founder and CEO of New York's Madoff Productions joins me to delve into effective, strong branding, and the creativity that has to drive it.Jeffrey discusses the importance of projecting with confidence, and why building relationships with clients is everything.Madoff Productions have worked with the likes of Victoria's Secret and Ralph Lauren for many years and Jeffrey lets us in on the inner workings.The podcast is supported by Illustration X. Https://illustrationx.com for their global range of illustrators and animators.https://madoffproductions.com/https://bentallon.comhttps://bentallonwriter.com