We were doing a trial debrief recently after one of our H2H members didn't get their verdict.

"We went in, did the principle thing, and we lost."

But here's the thing.

There's a hierarchy of principles.

And that's what I'm talking about in today's episode.

The principle that's going to win will be decided by what your case is about. Is it about a sense of security or a sense of esteem?

Tune in to find out more.

-Sari

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LET THE JURY SOLVE YOUR PROBLEMS IN 3 EASY STEPS

Use my H2H Funnel Method for voir dire so that your jurors tell YOU the principles of the case instead of you telling THEM (yes, really).

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