Today on the show we have Eric Melchor, head of Partnerships and Personalization Ambassador at OptiMonk.

In this episode, we discuss the increasing demand for personalized end-user experiences and best practices observed in the market by Eric.

We then dove into why focusing on pre-purchase experiences and insights is far more valuable for improving retention than focusing on churned customers.

As usual, I'm excited to hear what you think of this episode and if you have any feedback, I would love to hear from you. 

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.