The Changing State of Medicine with Barbara Hale In this episode, Barbara Hale talks about the changes in medicine and how doctors need to start marketing themselves. Take away: The ability to market and sell yourself is very important. Action step: Have a strategy and know who you are promoting your services to. Money Learnings: Barbara learned from her parents the value of money and how to appreciate hard work and the fruits of your labor by doing household chores. Bio: With an excess of 30 years of professional involvement in the healthcare field, Barbara Hales is a uniquely qualified writer for the medical and health market. As a medical doctor, Dr. Hales worked in obstetrics and gynecology starting from opening a practice with no patients to one of 10,000 active patients so she knows what works and what doesn't in terms of marketing a medical practice. As an expert SEO marketer, Dr. Hales boosts search engine ranking for her clients in addition to promoting them to grow their practice. She also has unparalleled experience in writing, serving as CEO of The Write Treatment, LLC and Editor-in-Chief of "The Medical Strategist." Dr. Hales is a skilled expert in the promotion of ideas, which serve to educate and enlighten an audience. Her services besides SEO, include editorials and case studies, newsletters, white papers, web content and patient guides to name a few. Dr. Hales is a Best-Selling Author® and was inducted into The National Academy of Best-Selling Authors™. She also has a number of media appearances including guest spots on The Brian Tracy Show and Health & Wellness Today. Both programs ran on ABC, NBC, CBS and Fox affiliates across the country. Additionally, Dr. Hales was featured in Newsweek magazine as one of America's PremierExperts'® "Champions" and guest speaker at the Success Live event in Orlando, FL among many events. When not actively working, Barbara enjoys tennis, golfing, photography and scuba diving. Highlights from this episode: Link to episode page

• Changes in the world of medicine
• Medicine is a business
• Proper lifestyle choices
• Humor is the best medicine
• Why Barbara left medicine
• Basics of marketing

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