I'm joined by the Executive Creative Director of Wasserman, Rich Jones. Wasserman is a sports & entertainment marketing company based in LA and Rich shares his experience of fighting for creativity, and keeping things fresh in a time-based industry.We dig into the importance of healthy relationships and a dynamic, fun environment for staff not just to do their job, but to be themselves and a part of something in which they matter.Rich reminisces about the days of big drawing desks and the smell of marker pens, but also offers some interesting thoughts on adapting creativity to new roles and new technologies as times change.As ever, the show is supported by founding sponsor, Illustration X. You can view their global range of illustrators and animators at https://illusrationx.com. The agency recently gained B-Corp accreditation!https://www.teamwass.com/https://bentallon.comRich on Linkedin: https://shorturl.at/gN249