With over 20 years of experience at RDO, Joel explains John Deere’s transition from traditional activations and subscriptions to the new license model, which includes permanent, time-based and use-based licenses. This new model aims to provide more flexibility and better align costs with actual usage, making it easier for farmers to adopt advanced technologies.

Tony and Joel cover the differences between permanent, time-based and use-based licenses, practical advice for farmers on choosing the right license model and more.

John Deere also provides a sneak-peak at the Licenses Tool at the end of the episode.

Whether you're a long-time John Deere user or new to their technology, this episode provides valuable insights to help you make informed decisions for your farming operation.