iGaming Daily's resident SEO expert, Ivana Flynn, is back for another fascinating episode of her SEO specials, bringing you expert discussion on the biggest topics surrounding Google and search engine optimisation impacting not only the industry, but businesses and SEOs around the world.

In Friday's episode of iGaming Daily, sponsored by Optimove, Ivana is joined by Warren Sammut, Head of SEO at ST Media LTD, and former Global Research & SEO Content Team Lead at Betsson Group, to discuss Google's huge March Core Update, which has seen SEO experts across a number of industries preparing themselves for a busy and volatile month. 

Google's March Core Update is set to address three main areas:

- Abuse of AI and content automation (Shady Programmatic SEO practices)
- Abuse of Expired domains
- Parasite SEO

All of these practices are heavily used within the iGaming industry and our experts are here to explain what to expect, how to recover if you get hit and how to adjust your strategy not just in March 2024 but for the rest of this year, which SEOs expect to be one crazy ride.

Host: Ivana Flynn
Guest: Warren Sammut
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.