Driven by Data: The Podcast

Ep 22 | How Big-Tech is Changing the Face of Digital Transformation with Lauren Walker, Global COO & Head of Digital Transformation at Dentsu International


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In Episode 22 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Lauren Walker, Global COO and Head of Digital Transformation at Dentsu International where they discuss how the big-tech organisations are starting to play a huge part in digital transformation.

In this fascinating conversation, Lauren outlines some of the key points around the importance of understanding your customer to stay relevant and how the big-tech players are contributing to that, which includes:

  • How she started her career in the White House
  • Her presence in the Data IQ 100 every year since 2014
  • Why the CDO role shouldn’t be the pinnacle for Data professionals
  • Why Digitial Transformation is so much more than just having a website
  • Why it is imperative that consumers have a unique experience
  • Why everyone's eyeballs are no longer on individual brands
  • How organisations will partner with big-tech to stay ahead of the competition
  • Why all consumer data in the world ultimately exists in only a handful of companies
  • Why organisational structures have been inhibiting digital transformation
  • How to identify what data is available from big-tech and the associated costs
  • How to understand whether this is worth considering
  • Why Data can’t be in silo’s for successful digital transformation

...more
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