The Hyena Kill join us to talk about the release of their debut record, 'Atomised.' They take us through what it takes for a DIY band to record, produce, fund, release, promote and package a traditional album in the modern music industry in part one of our two part special on creative identity in new music.I met drummer Lorna Blundell and lead vocalist/guitarist Steven Dobb mid tour in camden, five years after we started working together as art-director and band in a sweaty open-mic night in Manchester's Gullivers pub. Having seen the band grow and evolve into one of the UK's hottest artists, I wanted to chat about that journey, their methods of staying alive in a ravaged music industry where the days of signing a record deal and crashing a limo into a swimming pool are well and truly over.The pressure to be the full finished article is now on the musicians themselves. We discuss the importance of a strong visual identity, clever use of social media, possibilities in crowd-funding and maximising the support network around you. Sound familiar? Yep, it's not just bands!The Hyena Kill are a shining example of how DIY can still be done effectively in the absence of capital.Buy 'Atomised' for an adrenaline soaked blast of filth-rock at https://thehyenakill.bandcamp.com/Keep up to date with The Hyena Kill's gig listings at http://thehyenakill.comFollow them on:Twitter: http://twitter.com/thehyenakillInstagram: https://www.instagram.com/thehyenakill/Facebook: https://www.facebook.com/thehyenakill/Check out the Atomised art-direction and artwork: https://www.behance.net/gallery/37228763/The-Hyena-Kill-Atomised-album-art-direction