Matt Chittim’s excitement is palpable for the new Patreon site, Relay, where he and 8 other running content creators have combined forces to put out at least 20 pieces of various running media each month. The site is entirely paywalled and their goal is simple, to be the best place on the internet for running content. They are setting out to do this by constantly releasing high-quality material through collaboration.

“Ultimately, I have full faith this is going to work for a very simple reason. The people on the team.”

Kara Goucher, Peter Bromka, Lindsey Hein, Zoë Rom, Mike "Kofuzi" Ko, Stefanie Flippin, Carolyn Su, Marcus Brown, and Matt make up the Relay team. The first week of content that Relay created is open for free on the website and will remain that way, so you can get a feel for what they are doing. Check it out for yourself, it’s certainly ambitious and exciting and I’m curious to see how they do! What do you think about it all? Are you interested in a format like this?

The ability to pay for the exact content we want to see is pretty powerful and it seems the world is embracing this. It’s still relatively new though, and people are building new habits, so to see what works and what doesn’t is fascinating. Trail running is in a fascinating place itself as an industry, so all of this could change rapidly and often. It’s going to be a fun ride!

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