With it being Problem Gambling Awareness Month in the US, today's episode of iGaming Daily, sponsored by Optimove, takes a closer look at some of the challenges the industry are facing surrounding problem gambling.

And joining SBC Americas Editor, Jessica Welman, to discuss his recent LinkedIn Newsletter, titled 'The Problem with Problem Gambling', is Jonathan Michaels, Principle, Michaels Strategies.

In his LinkedIn Newsletter, Michaels explained that mainstream media, while shining a light on said challenges, they 'missed a key opportunity' to help those who struggle with gambling addiction, with none focusing on what or how problematic behaviour is identified.

To read more of Michaels's newsletter, click on the following link:

- https://www.linkedin.com/pulse/problem-gambling-jonathan-michaels-arjpe/?trackingId=hlFjlz4IQmyyDvMl6S3i7w%3D%3D

Host: Jessica Welman
Guest: Jonathan Michaels
Producer: Anaya McDonald
Editor: James Ross

Remember to check out our partners Optimove at https://hubs.la/Q02gLC5L0 or go to optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.